Ecommerce Compliance

Shopify ADA Compliance 2026: The Complete Guide to Protecting Your Store

April 2, 2026·18 min read·By WCAGsafe Team·Sources: UsableNet, DOJ, W3C WCAG 2.2, TestParty, WebAIM

Shopify ADA Compliance 2026 Guide — lawsuit statistics, WCAG checklist, and 14-step remediation roadmap by WCAGsafe

This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for guidance specific to your business situation.

Shopify stores account for 32.42% of all ADA web accessibility lawsuits by platform.

Over 5,000 digital accessibility lawsuits were filed in 2025 — a 37% increase year-over-year. 69% targeted ecommerce stores. If your Shopify store is not accessible, the legal exposure is real and growing.

69%

of ADA web lawsuits target ecommerce stores

$75K

minimum fine per first ADA violation

11%

of checkout pages meet WCAG standards

In 2026, operating a Shopify store means operating in the most legally scrutinized sector for digital accessibility litigation. Ecommerce sites account for 69% of all ADA web accessibility lawsuits — and within that category, Shopify is the single most-sued platform, representing 32.42% of all platform-specific cases tracked in 2025. The reason is not that Shopify is uniquely bad. It is that Shopify's massive ecosystem of third-party apps, customizable themes, and dynamic JavaScript interfaces creates dozens of opportunities to introduce accessibility barriers that store owners rarely notice until a demand letter arrives.

The legal framework is clear. Courts across the United States have consistently held that commercial websites — including online stores with no physical location — must comply with the Americans with Disabilities Act. The DOJ's 2024 Final Rule on web accessibility explicitly references WCAG 2.1 Level AA as the technical standard for ADA compliance. As of 2026, best practice has moved to WCAG 2.2 AA. A site that prevents a user with a visual, auditory, or motor impairment from completing a purchase is not just losing a customer — it is creating documented legal liability.

This guide covers everything Shopify merchants need to know in 2026: why your store faces unique risks, what compliance actually requires, a 14-step remediation roadmap, the legal landscape, the business case for inclusion, and a practical checklist you can act on today.

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Why Shopify Stores Are the #1 Target for ADA Lawsuits

According to 2025 ADA lawsuit statistics, over 5,000 digital accessibility lawsuits were filed last year — a 37% increase over 2024. Federal pro se ADA Title III cases grew 40% year-over-year. Of all ecommerce platforms tracked, Shopify stores accounted for 32.42% of cases, second only to custom-coded websites at 34.73%. WooCommerce and Wix sites followed at significantly lower rates.

The targeting pattern is not random. Plaintiffs' law firms use automated scanning tools to identify sites with WCAG violations, then file demand letters at scale. Shopify stores are attractive targets for several reasons: they are numerous (Shopify powers over 4.5 million stores globally), they are commerce-focused (meaning a disability barrier directly prevents a transaction, which is easier to argue legally), and they frequently have identifiable, patterned violations that repeat across many stores using the same themes.

67% of ADA website lawsuits in 2025 targeted companies with less than $25 million in annual revenue — meaning small and mid-sized Shopify merchants are the primary focus, not large enterprises. Small businesses are targeted because they typically lack the in-house legal resources to mount a defense and are more likely to settle quickly.

The Three Shopify-Specific Risk Factors

The Theme Trap

Many premium themes in the Shopify Theme Store are designed by visual artists who prioritize aesthetics over DOM structure. Decorative headings, non-semantic markup, and missing ARIA labels are common in even the most popular paid themes. A beautiful theme is not an accessible one by default.

The App Avalanche

Every third-party app — loyalty popups, countdown timers, review widgets, live chat bubbles — injects external code into your storefront. Shopify's App Store does not vet apps for accessibility before approval. One inaccessible popup can render an otherwise compliant store legally exposed.

Dynamic Content Traps

Shopify relies heavily on AJAX for features like Quick View, Slide-out Carts, and variant pickers. These patterns frequently create "focus traps" — keyboard users get stuck inside a modal they cannot close — and "ghost content" that screen readers cannot detect, making the checkout journey incomplete for users with disabilities.

What ADA and WCAG 2.2 Compliance Actually Means for Your Store

The ADA is the law. WCAG 2.2 is the technical manual. The Web Content Accessibility Guidelines, maintained by the W3C, define measurable success criteria organized under the POUR framework — four core principles that every accessible digital experience must satisfy:

Perceivable

All information and UI components must be presentable to users in ways they can perceive. This means providing text alternatives for images, captions for videos, and sufficient color contrast.

Operable

Users must be able to operate the interface. This means full keyboard accessibility, no seizure-triggering content, and sufficient time to complete tasks.

Understandable

Users must be able to understand both the content and the interface. This means clear language, predictable navigation, and meaningful error identification.

Robust

Content must be robust enough to work reliably with current and future assistive technologies — screen readers, voice control software, switch access devices.

WCAG 2.2, released in October 2023, introduces nine new success criteria that are especially relevant to ecommerce — including requirements for accessible authentication (no cognitive tests that block login), draggable alternatives (for users who cannot use click-and-drag), and improved minimum touch target sizes (24x24 CSS pixels minimum) for mobile shoppers. As of 2026, WCAG 2.2 Level AA is the standard recommended by accessibility professionals and increasingly referenced in legal proceedings.

WCAG 2.2 AA contains 87 success criteria. Automated testing tools like axe-core (used by WCAGsafe, Google Lighthouse, and Microsoft's accessibility checker) can detect violations of roughly 30–40 of those criteria automatically. The remainder require human testing and judgment.

The 14-Step Roadmap to a Compliant Shopify Store

Conduct a Comprehensive Accessibility Audit

You cannot fix what you cannot see. In 2026, a one-and-done manual review is insufficient. Use a dual-threat approach: first, run an automated scan (tools like WCAGsafe use axe-core, the same engine behind Google Lighthouse) to catch low-hanging fruit — missing alt text, color contrast failures, unlabeled form fields. Then, conduct manual testing: navigate your entire store using only a keyboard (no mouse) and a screen reader (NVDA for Windows, VoiceOver for Mac/iOS). Automated tools typically catch 30%–40% of accessibility barriers. The remaining 60%+ — including logical reading order, meaningful link text, and sensible focus management — require human judgment. Prioritize auditing five critical pages: homepage, a product page, the cart, the checkout, and your contact or account login form.

Master Image Accessibility With Descriptive Alt Text

Images are the lifeblood of ecommerce, but for a visually impaired user, a product photo without alt text is a black hole. Every informative image must have descriptive alt text that conveys the meaning a sighted user would understand. For product images: bad alt text is "shoes.jpg"; better is "leather sneaker"; best is "Men's charcoal gray leather running shoes with white soles, mesh tongue, and silver lace eyelets." For purely decorative images — background swirls, divider lines — use an empty alt attribute (alt="") to tell screen readers to skip them entirely, reducing noise for the user. In Shopify, you can set alt text for each product image directly in the admin panel under Products > [Product] > Images.

Fix Color Contrast and Visual Clarity

Visual impairments range from total blindness to color blindness and low vision. WCAG 2.2 Level AA requires a minimum contrast ratio of 4.5:1 for normal body text, 3:1 for large text (18pt or 14pt bold), and 3:1 for user interface components like buttons and input borders. Use a free contrast checker tool before finalizing your theme's color palette. Beyond contrast, never rely on color alone to convey meaning — if a form field has an error, don't just turn the border red. Add an icon and an explicit text label such as "Error: please enter a valid email address." This matters for color-blind users, who make up approximately 8% of the male population.

Enable Full Keyboard Navigation and Visible Focus States

Imagine trying to shop while your monitor is off. That is the daily reality for users who rely on keyboard-only navigation — including people with motor disabilities, power users, and anyone using a switch access device. Every interactive element on your site (buttons, links, dropdown menus, modals, forms) must be reachable and operable using only the Tab, Shift+Tab, Enter, Space, and Arrow keys. Focus indicators — the visual outline that shows which element is currently selected — must never be suppressed. The single most common CSS mistake in Shopify themes is "outline: none" with no replacement style. If you remove the default outline, replace it with a high-contrast custom focus ring. Also add a "Skip to Main Content" link at the very top of each page, visible when tabbed, so keyboard users can bypass repetitive navigation on every page.

Enforce a Semantic Heading Hierarchy

Headings (H1 through H6) are the table of contents for screen readers. When a blind user lands on a page, they often navigate by jumping between headings using a keyboard shortcut — they need those headings to tell a coherent story. Each page should have exactly one H1 (the primary topic, typically the product name or page title). H2s mark major sections: Product Description, Customer Reviews, Related Products. H3s are sub-sections within those H2 areas. The most common Shopify mistake is using heading tags for their default font size rather than their structural meaning. A store owner who uses H3 for a section title because it looks good visually destroys the page's logical outline for screen reader users. Use CSS classes to control visual styling; use heading tags to express structure.

Build Accessible Forms — Especially at Checkout

The checkout is where revenue is made — and where most stores are most legally exposed. Only 11% of cart and checkout pages meet minimum WCAG standards, according to 2025 ecommerce lawsuit data. Every input field must have an explicit <label> element associated with it via the "for" attribute (not just placeholder text, which disappears once a user starts typing and has consistently poor contrast). Error messages must be programmatically linked to their field using aria-describedby, and announced immediately to screen readers. Avoid time-limited sessions at checkout — users with cognitive disabilities or motor impairments may need more time. Apply autocomplete attributes (name, email, address-line1, postal-code) to all shipping and payment fields so users with disabilities using autofill can complete the process faster. This is also a conversion rate win: autocomplete reduces friction for every shopper.

Fix Navigation and Mega-Menu Logic

Mega-menus and dropdown navigation are popular on Shopify stores with large catalogs, but they are notorious accessibility failures. Menus that only open on mouse hover are completely inaccessible to keyboard users. Top-level navigation items must be activatable via the Enter or Space key. When a submenu opens, focus must move into the submenu — and pressing Escape must close it and return focus to the triggering element. Use the aria-expanded attribute to communicate open/closed state to screen readers. For mobile navigation drawers, use a proper modal pattern with aria-modal="true" and focus management. Test every navigation path from keyboard-only before publishing a theme update.

Audit Every Third-Party App

This is the wild west of Shopify compliance. A single "Spin-to-Win" wheel popup, review carousel, or currency switcher can introduce keyboard traps, missing focus management, or inaccessible AJAX updates that break the rest of your store's compliance. The audit approach: disable third-party apps one by one and test your store's keyboard navigability after each removal. Identify which app is responsible for which issue. If an app is business-critical but inaccessible, contact the developer directly — in 2026, most reputable Shopify app developers are actively prioritizing WCAG fixes due to merchant demand. If the developer refuses to address accessibility issues, find a comparable app that does. Document your remediation efforts — this history matters if you ever face a demand letter.

Use ARIA Attributes Correctly

ARIA (Accessible Rich Internet Applications) roles and attributes provide extra semantic context to screen readers when native HTML alone is not sufficient. The most important ARIA patterns for Shopify stores: use role="alert" or aria-live="assertive" for urgent messages like "Item added to cart" or form validation errors. Use aria-live="polite" for non-urgent updates like cart quantity changes. Use aria-label on icon-only buttons (e.g., a shopping bag icon that opens the cart). The golden rule of ARIA is: "No ARIA is better than bad ARIA." Incorrect ARIA usage actively misleads screen reader users. If you can use native semantic HTML — a <button> instead of a <div role="button">, a <nav> instead of a <div role="navigation"> — always prefer the native element. Native HTML carries built-in keyboard behavior and accessibility semantics without additional JavaScript.

Make All Video and Audio Content Accessible

Video is one of the highest-converting content formats in ecommerce — product demos, testimonials, brand storytelling. But it must be inclusive. All videos must have synchronized closed captions — not just auto-generated captions, which are typically 60%–80% accurate and inadequate for compliance. Provide text transcripts for both video and audio content. Never auto-play videos with sound: it interferes with screen readers, disrupts the browsing experience for users with sensory processing issues, and violates WCAG 1.4.2. All video players must be keyboard operable — play, pause, seek, volume, and full-screen controls must be reachable by Tab and activated by Enter or Space. If you embed YouTube or Vimeo videos, verify that the embedded player meets accessibility standards (both do when properly configured).

Secure Your Checkout (Shopify Plus)

Shopify Plus merchants who use checkout.liquid customization or Checkout Extensibility have additional exposure. Any custom tracking scripts, UI tweaks, or added components in checkout must meet the same WCAG 2.2 AA standards as your storefront. The "Complete Order" button is the single most legally sensitive element on your site — verify it has an accessible name, is keyboard reachable, and has a visible focus state. If you use post-purchase upsell pages or thank-you page customizations, audit those flows separately. For standard Shopify plans, Shopify's hosted checkout is generally accessible, but third-party checkout extensions and order tracking apps introduce the same risks as any other Shopify app.

Publish an Accessibility Statement

An accessibility statement does not make your store compliant — but it is a meaningful signal of good faith that can sometimes stop a lawsuit before it starts. Publish a dedicated accessibility page linked in your footer. State the standard you are working toward (WCAG 2.2 Level AA), the date you last conducted an audit, known limitations, and — most importantly — a clear contact method (email address or phone number) for users to report accessibility barriers. When a disabled user encounters a problem and has a clear path to notify you, many will contact you before involving an attorney. Make the contact method easy to find and genuinely monitored. Responding promptly to accessibility complaints is one of the most effective forms of legal risk reduction available.

Engage Real Users for Manual Testing

In 2026, AI and automated tools can do a great deal — but they cannot feel a bad user experience. At least once per year, engage a professional accessibility auditor who uses assistive technology daily. The perspective of a person who navigates the web using a screen reader, voice control, or switch access device reveals friction that no automated tool will ever surface. Beyond professional auditing, consider user testing with members of disability communities. Organizations like Fable and UsableNet offer accessibility user research panels specifically for this purpose. Feedback from real users with disabilities produces insights that directly improve both your compliance posture and your conversion rate for this audience. People with disabilities and their households control over $13 trillion in annual global disposable income — their experience on your store is worth investing in.

Set Up Continuous Monitoring

Accessibility is not a one-time checkbox — it is an ongoing practice. Every product upload, theme update, Shopify app install, or marketing section added to your homepage is a potential regression. A product image added without alt text, a new popup app with a focus trap, or a banner with insufficient contrast can re-introduce violations that were previously fixed. Set a recurring schedule — the first Monday of each month — to run a full automated scan across your most critical pages. Use automated monitoring tools that alert you when new violations appear, so you catch regressions before they appear in a demand letter. Build accessibility review into your QA checklist for every theme update and every new app installation before they go live.

The "Instant Compliance" Myth: Why Accessibility Overlay Apps Don't Work

Search the Shopify App Store for "accessibility" and you will find several apps promising to make your store ADA-compliant with one click. These are accessibility overlay widgets — JavaScript tools that inject a floating toolbar onto your site claiming to "fix" accessibility issues on the fly. In 2026, these are widely understood to be ineffective and, in some cases, actively counterproductive.

Three reasons overlays are a liability, not a solution:

They mask code problems with JavaScript — they do not fix the underlying theme or DOM structure that creates the violation.
They frequently make the experience worse for actual screen reader users by creating conflicting ARIA attributes and focus management interference.
Plaintiffs' law firms specifically scan for overlay presence as a signal that the underlying site is broken. Multiple overlay companies have faced class-action lawsuits from disabled users.

There is no shortcut. Genuine ADA compliance for a Shopify store requires fixing your theme, fixing your content, and auditing your app stack. The work is not as overwhelming as it sounds — and every fix you make improves the experience for every customer, not just disabled users.

The Legal Landscape in 2026: What Non-Compliance Actually Costs

The legal environment for digital accessibility is increasingly described by attorneys as "strict liability" territory — meaning that even good-faith non-compliance results in exposure. You do not need to have intentionally excluded disabled users. The barrier simply needs to exist and be encountered.

Financial exposure

Cost Type	Typical Range
First ADA violation fine	$75,000
Subsequent violation fine	$150,000
Demand letter settlement	$5,000 – $50,000
Your own legal defense fees	$10,000 – $50,000+
Emergency remediation cost	$2,000 – $20,000+
Brand reputation damage	Unquantifiable

The most important number: a proactive compliance investment of $500–$3,000 in theme fixes and ongoing monitoring can prevent a reactive legal cost of $30,000–$100,000. The economics are not close. Missouri and several other states are pursuing legislation to curb "predatory" accessibility lawsuits, but federal law remains in full effect — and until federal reform passes, the exposure is real for every Shopify merchant.

There is also the April 24, 2026 ADA Title II deadline — state and local governments serving 50,000+ people were required to comply with WCAG 2.1 AA by this date. While Title II directly covers government entities rather than private stores, this deadline has driven enormous public awareness of accessibility standards. Courts and regulators are increasingly using WCAG 2.1 AA as the unambiguous baseline for all ADA digital accessibility disputes.

Accessibility as a Growth Engine: The Business Case Beyond Legal Compliance

Smart merchants are reframing accessibility from a legal obligation to a competitive advantage. The business case is substantial across three dimensions:

1. SEO performance

Google and screen readers parse the web in remarkably similar ways. Both rely on semantic HTML, descriptive alt text, meaningful heading hierarchy, and clean link text to understand content. A 2024 SEMrush study of 847 websites found that accessible sites ranked for 27% more keywords, received 23% more organic traffic, and had a 19% stronger Authority Score than non-accessible comparators. Every WCAG fix is also a technical SEO improvement: descriptive alt text feeds Google Image Search; semantic headings clarify content hierarchy for indexing; keyboard-navigable interfaces correlate with lower bounce rates, which signals quality to ranking algorithms.

2. Market reach

61 million Americans — 26% of the adult population — live with some form of disability, according to the CDC. Globally, the number exceeds 1.3 billion. People with disabilities and their households represent over $13 trillion in annual disposable income worldwide. More immediately relevant for Shopify merchants: the 71 million Baby Boomers in the United States, who are now aging into disability-related accessibility needs (failing eyesight, reduced motor control, cognitive changes), hold the largest share of household wealth of any demographic. An accessible store does not just serve users who use screen readers — it serves anyone who shops on a phone in bright sunlight, anyone with a temporary injury, and anyone over 55 who appreciates larger tap targets and high-contrast text.

3. Conversion rate optimization

Accessible design is better design. The same principles that help screen reader users — clear labels, logical navigation, visible focus states, explicit error messages, fast load times — reduce cognitive friction for every shopper. A checkout form that clearly labels every field, immediately flags errors, and supports autocomplete converts better across all users. Mobile shopping now accounts for over 75% of ecommerce traffic; accessible design for touch (minimum 44x44px tap targets, high contrast, zoom support) directly improves the mobile experience. The conversion rate gains from accessibility remediation are often more measurable than the legal risk reduction.

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Quick Checklist: Is Your Shopify Store Ready for 2026?

Task	Priority	Status
All product images have descriptive alt text	Critical	[ ]
Color contrast ratio meets 4.5:1 for body text	Critical	[ ]
Checkout form fields have explicit <label> elements	Critical	[ ]
No keyboard traps in modals, carts, or popups	Critical	[ ]
Site is fully navigable by Tab and Enter keys only	Critical	[ ]
"Skip to Main Content" link is present	High	[ ]
Visible focus indicators on all interactive elements	High	[ ]
Heading hierarchy follows H1 → H2 → H3 (no skips)	High	[ ]
No auto-playing video with sound	High	[ ]
Error messages are linked to their form field	High	[ ]
Accessibility Statement is published in the footer	Medium	[ ]
Third-party apps audited for focus traps	High	[ ]
Product videos have synchronized captions	Medium	[ ]
Monthly automated scan scheduled	Medium	[ ]

Frequently Asked Questions

Does the ADA legally apply to my Shopify store?

Yes. Courts across the United States have consistently held that the ADA applies to commercial websites, including online stores. The legal principle established in cases like Robles v. Domino's Pizza (9th Circuit, 2019) is that a website connected to a physical place of public accommodation — or operating as a standalone commercial service — must be accessible to people with disabilities under Title III of the ADA. Your Shopify store is a place of public accommodation under this interpretation. The DOJ has further reinforced this position in its 2024 Final Rule on web accessibility, explicitly stating that commercial websites must meet WCAG 2.1 AA standards.

What happens if my Shopify store receives an ADA demand letter?

An ADA demand letter typically comes from a law firm representing a plaintiff with a disability who encountered a specific accessibility barrier on your site. It will usually identify a few violations and demand remediation within a short window (often 10–30 days) plus a financial settlement. Do not ignore it. Consult an attorney with ADA experience before responding. Begin documenting your remediation efforts immediately — courts look more favorably on defendants who respond in good faith. In parallel, run an accessibility audit on your store to understand the full scope of issues. Settlements for Shopify store ADA cases typically range from $5,000 to $25,000, but ongoing legal fees can double or triple that if the case is contested.

Do Shopify themes come ADA compliant out of the box?

Some do, some do not. Shopify has made accessibility improvements to its own first-party themes like Dawn, with semantic HTML structure and keyboard navigation support. However, many third-party premium themes available in the Shopify Theme Store do not meet WCAG 2.2 AA standards — they are built with aesthetics as the primary design priority. Even when a theme passes basic accessibility standards, every customization, section, and app you add afterward can introduce new violations. The theme is the starting point, not the finish line. Always audit your live store in its fully configured state, not just the base theme.

Does installing a Shopify accessibility app make my store compliant?

No. Apps marketed as "instant accessibility" or "one-click ADA compliance" are overlay widgets — JavaScript tools that attempt to mask underlying code problems with a floating toolbar. They do not fix violations in your theme's source code. Courts have repeatedly rejected overlay-based compliance claims. Plaintiffs' law firms specifically scan for overlay widgets because their presence signals an inaccessible underlying codebase. Several major overlay companies have faced class-action lawsuits themselves. The only path to genuine compliance is fixing the underlying code — your theme, your content, and your third-party app stack.

How much does it cost to make a Shopify store ADA compliant?

Cost varies based on your starting condition and the complexity of your store. Automated scanning (the first step) costs nothing with free tools or $7–$29/month with professional tools like WCAGsafe. Fixing straightforward issues — alt text, color contrast, heading structure — can often be done by a non-developer using theme settings and Shopify admin. More complex fixes like keyboard navigation in custom JavaScript components or ARIA implementation may require a developer, typically at $50–$150/hour. Full professional accessibility audits run $1,500–$8,000. For most small Shopify stores, a realistic budget for getting to a solid compliance baseline is $500–$3,000 in developer time, plus an ongoing monitoring subscription.

Can I automatically scan my Shopify store for accessibility issues?

Yes. Tools like WCAGsafe accept any publicly accessible URL — including Shopify storefront pages — and scan them using axe-core, the same engine behind Google Lighthouse. You can paste your homepage, a product page, your cart page, and your contact form and get an instant report of WCAG violations, impact levels, and specific fix instructions. Shopify stores render JavaScript-heavy content (Quick View, dynamic carts) that simpler scanners miss — WCAGsafe uses a full Chromium browser to render your store exactly as a visitor would see it before scanning.

Which pages of my Shopify store carry the most legal risk?

In decreasing order of legal exposure: (1) Checkout and payment pages — courts have been most consistent in finding liability when a disabled user cannot complete a purchase; (2) Product pages — the primary transactional destination; (3) Account creation and login forms; (4) Contact and support forms; (5) Homepage — the most-visited entry point. Any page where a user with a disability encounters a barrier to completing a core task (browsing, adding to cart, paying, contacting support) is legally significant. The checkout is the highest-risk single page on any ecommerce site.

Does making my Shopify store accessible help with SEO?

Yes, meaningfully. A 2024 SEMrush study found that accessible websites ranked for 27% more keywords, had 23% higher organic traffic, and showed a 19% stronger domain authority score compared to non-accessible sites. The mechanisms are direct: descriptive alt text helps Google Image Search; semantic heading structure helps Google understand content hierarchy; low bounce rates (because users can actually navigate your site) signal quality to ranking algorithms; and fast, clean, keyboard-navigable code improves Core Web Vitals scores. Every accessibility fix you make is also a technical SEO improvement.

The Accessible Storefront: Where Ethics and Economics Converge

Making your Shopify store ADA compliant in 2026 is not a simple checkbox task — but it is a manageable and genuinely rewarding one. By removing barriers, you are not just protecting your business from litigation. You are opening your virtual storefront to millions of customers who were previously unable to shop with you.

The practical path forward is clear: audit first (you cannot fix what you cannot see), prioritize checkout and product pages, fix the underlying code (not an overlay), audit your apps, publish an accessibility statement, and establish monthly monitoring to catch regressions before they create legal exposure.

Start with a free scan. See your current score. Identify the critical violations. A single audit session often surfaces 80% of your highest-risk issues — and many can be fixed the same day without a developer.

In 2026 ecommerce, the most inclusive brand is the one that wins. Accessibility is not a cost center — it is a growth strategy with a legal protection bonus built in.

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